THE BUSINESS CHALLENGE
A clear need.
A focused response.
The fitness business owner needed a website that helped prospective clients take action. Bookings, payment and the customer’s checkout journey needed to work together.
Our approach
We built and optimized the website around that customer journey, connecting it with the owner’s payment structure and booking process.
WHAT WE DELIVERED
A website built for bookings
We created a website focused on helping visitors understand the fitness offer and take the next step.
Connected payments
We connected the website with the business’s payment structure so payment could form part of the customer journey.
A joined-up checkout experience
We brought the booking and checkout steps together around the way the owner runs the business.
THE RESULT
A connected route from interest to booking
The owner received a website with a connected booking and payment experience.
What matters next
Booking completion, payment completion and the points where visitors leave the journey provide a useful basis for continued improvement.
